The Sell Sheet: the Swiss Army Knife of Marketing Tools

If you don't already have sell sheets in your marketing toolbox, you may want to rethink that. A sell sheet is one of the most versatile marketing pieces around.

Why Your "About" Page Matters

Your "About" page is a wide-open opportunity to differentiate your business from your competitors. Here's how.

A Case Study in Wooing

Are you taking your customers for granted? Or are you like this savvy marketer, who takes every opportunity to woo his customers and gain their loyalty?

What the Hallmark Holidays Can Teach Us About Marketing

Where did the custom of diamond engagement rings, birthstones, and the four food groups come from? From clever marketers, of course.

Partner up to Market Your Business

When you're looking for a new product or service, the recommendations of people you trust carry a lot of weight. Tap into the same principle to promote your business.

Stealth Marketing: The Advertorial

Readers find editorial material more credible than advertising material. Here's how to disguise your advertising so it gets read.

The Myth of "Nobody Reads Long Copy"

How people tell you they behave, and how they really behave, are two entirely different things. If they tell you they don't read long copy, don't believe them.

Do You Make These Mistakes With Your Ads?

Here are 7 common mistakes businesses make with their ads, and how to avoid them.

Should You SEO?

Should you optimize your website for search engines? It depends.

The Ethical Way to Get Free Content

It may be tempting because it's free, but it's not okay to use other people's content without permission. But coming up with good content for your website or newsletter doesn't have to break the bank, either.

Prove It!

"Proof" in copywriting is what speaks to the rational side of the brain, and allows customers to rationalize their purchase. It comes in all shapes and sizes - here are some types you can use.

Attract Customers With the Right Bait

A bait piece is an information product that you offer in order to get a prospect to take one step into a relationship with you. Here's how to create and use them.

Want to Hear A Story?

How telling stories can help you make more sales.

Are You Easy to do Business With?

Life is complicated. Make it easier for your customers. Make it easy to do business with you, or risk losing the sale.

Direct Mail by the Numbers

Direct mail has always been one of the most effective ways to generate business. Here are some numbers, courtesy of DM News, that help shed more light on the direct mail industry.

The Ten Commandments of Websites

Is your website keeping web surfers engaged? (Do you even have a website?) Here's what you must know in the internet age.

Marketing with Newsletters

5 reasons to use newsletters to market your business; 7 ideas for newsletter content; newsletter publishing tips.

Market Your Business With Information Products

4 ways to promote your business with information products and tips for creating a quality product.

Three Marketing Mistakes to Avoid

Three of the most common mistakes people make when writing marketing pieces.

There's Money in Your Mailing List

Do you have a mailing list? Do you mail to it regularly? If not, you're overlooking one of the best assets your business has.

Make the most of seasonal downtime

9 ways to make seasonal downtime productive

7 Reasons Why Your Direct Mail Campaign Didn’t Work

Direct mail, done right, can be a stealth weapon that outsmarts the competition. If your direct mail campaigns have fallen flat in the past, chances are it was for one of these 7 reasons.

Did You Remember to Say "Thank You"?

Good manners are also good business. Saying thank you goes a long way!

Harness the Power of Testimonials

Testimonials are a way to leverage word-of-mouth referrals and preserve them on paper. If you're not using them, you're missing out on one of the most effective ways to promote your business.

Tips on Hiring Freelancers

Hiring creative freelancers is a cost-effective and flexible soultion. Here's a quick tutorial so that you can get the most for your marketing dollar.